Design students listened and brainstormed ideas as Ms. Jenita Lyons of Kosair Children’s Hospital met with them in our classroom last week. The meeting was the first in a series that students will direct as they embark upon a “Teens Against Tobacco” Campaign. This campaign will incorporate marketing pieces and social media directed at a an audience of their peers. The campaign will target high school students to raise awareness about the dangers of smoking so that students will stop smoking–or never start in the first place. The students will be present their work to Norton Healthcare upon completion.

Students listened and brainstormed ideas with Ms. Jenita Lyons, Manager of Health & Wellness at Louisville-based Kosair Children’s Hospital