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[Left to right] Seniors Morgan Tilton, Taylor Gray, Kelaiah Clark, Malik Alleyne-Jones and Kara Barnett placed 1st in the district in this year’s Louisville Advertising Federation’s High School Marketing Challenge. This year’s challenge topic was teen sleep deprivation, and the team created a student survey which incorporated statistics models from their calculus class, a logo “Carpe Noctem” and a tagline “Seize the Night”. The group created an animated logo, a poster campaign, implemented a social media marketing campaign, and pitched an app concept that would monitor the amount of sleep students get each night. The Louisville Ad Fed High School Marketing Challenge is sponsored by Humana.